Product labelling is more than just a regulatory requirement—it’s a powerful marketing tool that significantly influences consumer behavior and brand loyalty. In a marketplace overflowing with choices, the label often serves as the first point of interaction between the product and the consumer. Its design, content, and clarity can determine whether a customer picks a…
In the competitive world of product packaging and branding, labels play a crucial role in shaping customer perception and ensuring regulatory compliance. Whether used for food products, pharmaceuticals, cosmetics, or consumer goods, labels must be accurate, durable, and visually appealing. This is where quality control in label manufacturing becomes essential. It not only safeguards brand…
In today’s fast-paced market, businesses need label printing solutions that are not only cost-effective but also capable of delivering high-quality results at scale. That’s where flexographic printing shines. As one of the most popular printing methods for packaging and labels, flexographic (or “flexo”) printing offers unmatched speed, consistency, and versatility—making it a go-to choice for…
In the competitive world of cosmetics and personal care, product presentation is everything. From skincare serums to luxury perfumes, a product’s label isn’t just a source of information—it’s a critical tool for branding, compliance, and consumer engagement. Behind every eye-catching label is a label manufacturer playing a key role in bringing that product to life…
Are you struggling to find the perfect labels manufacturer for your business? Look no further, as this ultimate guide will help you make a well-informed decision. Whether you’re in the food and beverage industry, healthcare, or any other sector that requires labels, choosing the right manufacturer is vital for the success of your business. In…
In our colourful world, we encounter a myriad of hues that greatly influence our perceptions. When it comes to label printing, colour psychology plays a significant role in shaping consumer preferences and behaviours. Consider this scenario: If you’re from the U.S., where brown is commonly associated with chocolate, wouldn’t you be more inclined to choose…
Step into a bustling supermarket, surrounded by rows of food products with colourful labels produced by label manufacturers all competing for your attention. You navigate through the neatly stacked shelves of food product labels, and each product label catches your eye, promising to fulfil your needs and desires. But how do you choose what to…
Label specialist Letra Graphix, in collaboration with Avery Dennison and Heidelberg Gallus, hosted a Label Yatra on 19 January 2024. At the event, 15 creative designers from TCT Strategic Branding, Beyondesign, Elephant Design, Control-M, Bizongo, Stratedgy, Famous India and Conran Design gathered at the Letra plant in Ahmedabad. PrintWeek / WhatPackaging? organised the panel of…
Who: Letra Graphix in association with Avery Dennison and Gallus What: The first edition of Label Yatra When: 19 January 2024 Where: The Letra Graphix factory in Ahmedabad. A PrintWeek Award winner for Digital Printer of the Year in 2023 Whose Benefit: 17 packaging designers from across the country How So: A factory tour along…
In the Rapid Fire series, PrintWeek asks questions about print and beyond to Sahil Shah of Letra Graphix What is your idea of a perfect print firm in India? I believe that several aspects are essential to building a perfect print firm, but it cannot be achieved overnight. According to me, the most vital factors…