Letra Graphix’s Nirav Shah on how premium labels are redefining brand power in India
From gold-foiled tea sachets to NFC-enabled whisky bottles, the INR 4,000-crore premium label market is growing at a 10.7% annual clip (Mordor Intelligence 2024). During the CMPL show, WhatPackaging? caught up with Nirav Shah, managing director at Letra Graphics, who says, “Today, the premium label market is blending regulatory savvy, export ambition, and sensory marketing…