A counterfeit is an imitation of the product. Counterfeiting of the product is becoming a real threat for all growing businesses across all industries may it be food, pharmaceutical, beauty, agriculture, or other industries also.
Several safety measures are taken by the industries to counter the issue of counterfeit. One such step taken is the incorporation of overt and covert techniques in the labels to create anti-counterfeit labels to maintain the authenticity of the product.
Through the use of these techniques, companies are able to put some noticeable details as well as hidden details in a product label which makes it easy to identify original products and help to detect fakes. There are several techniques which can be used, these include:
- Hologram A hologram is a three-dimensional image formed by the interference of light beams from an intense light source. It is useful as it includes product tracking information and data forms. Also, there is the use of holographic, which is a patterned foil material printed on labels, stickers, tags, etc.
- Barcode Through barcode data is represented in visual, machine-readable form. There are many types of barcodes like 2D barcodes, Data Matrix, and QR codes. They contain a lot of information regarding a product.
- Watermarks are patterns or images that are embedded into a label. They are customized using a brand name, logo, or any other symbol to make it easy to identify an original product. It also supports brand identity.
- Micro text: They are smaller codes, symbols, and text which are very hard to replicate. Sometimes they are not easily identified using the naked eye and they are hard to replicate and make counterfeits.
Labels are one of the ways by which manufacturers let consumers know that the product is legitimate. While maintaining the product’s authenticity, they also build brand protection. Anti-counterfeit methods in label act as beneficiaries to both manufacturers and consumers in wake of the product. At Letra Graphix, we create customized product labels which are also to combat counterfeiting. Here we offer many specialized techniques to create such an anti-counterfeit label to counter this fraud and help you keep the identity of your product safe.