Labelling simply refers to the identification of the product through the display of all the relevant information about the product in print. Along with giving general information like the name of the product, content, manufacturing and expiry dates, general instructions, manufacturer etc. It also provides invisible information which is attached to the product for internal use which not affects the product manifestation in any way.
Benefits of Product Labelling
Labelling acts as an efficient marketing tool for any product. It makes your audience reach wider and wider. Some of the advantages of labelling are mentioned as follows :
Identity to the product.
Labelling creates a distinguished identification for your product. Each product speaks for itself through its label. One look at the label makes people aware about the product. It tells them how your product is different than many other products available in the market. Through adding a special feature like a colour scheme, symbol, etc. Let consumers recognise your product and avoid any kind of confusion for the product.
Describe the product and specify the content.
The label is used to describe the product by commuting all the information regarding the product. Every detail like its nature, ingredients, quality, quantity, price, manufacturing and expiry date, and general instructions to use. Customers easily get each and every required information by reading labels. It is also mandatory by law, to provide statutory information regarding the product. Labelling is therefore required for every product.
Makes product comparison easy / Informed purchase.
By the use of the given description of the product consumer not only gets to how to know to handle a product or how to dispose it or not to misuse it. But, also on the basis on the available information consumer makes an understanding, they make the best choice for themselves. They make informed purchasing choices which make the buying process quick and easy.
Promotion of the product.
Labelling is used to promote the product easily. Labelling adds attraction to the product via adding special effects like foil, glossy, matte, etc making each unique and making it more rememberable for the consumer. Intriguing labels compels people to try new products and buy them. Labels attract more audience and makes a wider reach for the product.
Helps in product categorisation.
A brand might produce a single product with different varieties meaning providing a lot category for the same product with different qualities and quantities as well as of different standards. And this information on the label helps consumers choose the product of their choice of quality and quantity.
Protection against counterfeit.
As for the consumer, it helps them make the right choice. They’ll be able to choose a product that fulfils all their need, assuring them that the product is right or not for them. They won’t be confuse the product for a faked one or have to choose a substitute. As for the producers, the fake products create a bad reputation, bad sales, and also have repercussions on those who consume the fake products.
Hence, the label is a major aspect which brings many gains for the product. Thus, the right label company is essential to partner up, through the process of label construction and deliver a label of your choice and standards. And for that, there is no better choice than Letra Graphix, an expert in the production of label printing which works with you to deliver the best quality label for your product. They create unique and custom-designed labels for customers across a wide range of industries. A wide range of printing services is provided here like fast operations, cost, reduction, energy saving and minimum waste-producing labels.
Also Read: Benefits of Using Professional Packaging Label Printing Services