In today’s fast-paced packaging industry, flexographic (flexo) label printing remains the go-to method for high-volume label production, thanks to its unparalleled combination of speed, cost-efficiency, and adaptability. 1. Speed & Efficiency for Large-Scale Runs Flexo presses are engineered for high-speed continuous runs, making them perfect for producing vast quantities of labels quickly and with high…
In today’s fiercely competitive marketplace, packaging and labelling are far more than functional, they are powerful tools that influence consumer perception, strengthen brand identity, and drive purchasing decisions. Why Packaging and Labelling Matter Firstly, labelling serves as the primary identification point for products. A clean, well-designed label distinguishes a product from the sea of choices…
Flexographic label printing, also called flexo, is a very effective and adaptable method of printing that is now common in the packaging industry. It employs the use of flexible relief plates and quick drying inks to print on various substrates, economically producing labels in bulk. With the ever-changing goals of business in enhancing the design…
Are you struggling to find the perfect labels manufacturer for your business? Look no further, as this ultimate guide will help you make a well-informed decision. Whether you’re in the food and beverage industry, healthcare, or any other sector that requires labels, choosing the right manufacturer is vital for the success of your business. In…
In our colourful world, we encounter a myriad of hues that greatly influence our perceptions. When it comes to label printing, colour psychology plays a significant role in shaping consumer preferences and behaviours. Consider this scenario: If you’re from the U.S., where brown is commonly associated with chocolate, wouldn’t you be more inclined to choose…
Step into a bustling supermarket, surrounded by rows of food products with colourful labels produced by label manufacturers all competing for your attention. You navigate through the neatly stacked shelves of food product labels, and each product label catches your eye, promising to fulfil your needs and desires. But how do you choose what to…
Label specialist Letra Graphix, in collaboration with Avery Dennison and Heidelberg Gallus, hosted a Label Yatra on 19 January 2024. At the event, 15 creative designers from TCT Strategic Branding, Beyondesign, Elephant Design, Control-M, Bizongo, Stratedgy, Famous India and Conran Design gathered at the Letra plant in Ahmedabad. PrintWeek / WhatPackaging? organised the panel of…
Who: Letra Graphix in association with Avery Dennison and Gallus What: The first edition of Label Yatra When: 19 January 2024 Where: The Letra Graphix factory in Ahmedabad. A PrintWeek Award winner for Digital Printer of the Year in 2023 Whose Benefit: 17 packaging designers from across the country How So: A factory tour along…
In the Rapid Fire series, PrintWeek asks questions about print and beyond to Sahil Shah of Letra Graphix What is your idea of a perfect print firm in India? I believe that several aspects are essential to building a perfect print firm, but it cannot be achieved overnight. According to me, the most vital factors…
Letra Graphix is a well-established company in the label industry, located in Ahmedabad. It has received recognition from Ecovadis for its exceptional sustainability efforts and has recently installed a Gallus Labelfire, the first of its kind in India, which has enhanced its digital label printing capabilities. Since 1997, Letra has been dedicated to providing top-notch…