In today’s fast-paced packaging industry, flexographic (flexo) label printing remains the go-to method for high-volume label production, thanks to its unparalleled combination of speed, cost-efficiency, and adaptability. 1. Speed & Efficiency for Large-Scale Runs Flexo presses are engineered for high-speed continuous runs, making them perfect for producing vast quantities of labels quickly and with high…
Since its inception in 1997, Ahmedabad-based Letra Graphix has steadily transformed into a label-making powerhouse, today standing among India’s foremost flexographic label printing experts. Backed by ISO 9001:2015 certification and a sprawling 5,970 sq yard facility operated by a skilled 75-member team, the company delivers precision, reliability, and cost-effective solutions across industries. With a production…
In today’s fiercely competitive marketplace, packaging and labelling are far more than functional, they are powerful tools that influence consumer perception, strengthen brand identity, and drive purchasing decisions. Why Packaging and Labelling Matter Firstly, labelling serves as the primary identification point for products. A clean, well-designed label distinguishes a product from the sea of choices…
From gold-foiled tea sachets to NFC-enabled whisky bottles, the INR 4,000-crore premium label market is growing at a 10.7% annual clip (Mordor Intelligence 2024). During the CMPL show, WhatPackaging? caught up with Nirav Shah, managing director at Letra Graphics, who says, “Today, the premium label market is blending regulatory savvy, export ambition, and sensory marketing…
In the competitive landscape of Indian manufacturing and FMCG sectors, labels do more than just identify a product—they define brand presence, communicate quality, and influence buying decisions. As brands expand their product lines and scale operations, the demand for high-volume, high-quality, and cost-effective label printing has surged. This is where Flexographic (Flexo) Label Printing stands…
In the dynamic world of cosmetics and personal care, product presentation plays a vital role in consumer appeal. Labels, often the first point of interaction between a customer and a product, carry the responsibility of communicating brand identity, ingredients, safety, and elegance—all within a few square inches. As the industry demands increasingly sophisticated packaging at…
In a fast-paced marketplace where branding, compliance, and shelf appeal matter more than ever, Letra Graphix has emerged as one of India’s most trusted and innovative label manufacturers. With a legacy of excellence, cutting-edge technology, and a client-first approach, Letra Graphix delivers labels that not only meet but exceed industry expectations. A Legacy of Innovation…
In today’s competitive market, a product’s label is more than just information—it’s a first impression. At Letra Graphix, we specialize in delivering high-quality label solutions using flexographic printing, a technology known for its precision, durability, and eco-friendliness. Smudge-Proof Performance That Lasts One of the standout benefits of flexographic printing is its ability to produce smudge-proof…
Flexographic label printing, also called flexo, is a very effective and adaptable method of printing that is now common in the packaging industry. It employs the use of flexible relief plates and quick drying inks to print on various substrates, economically producing labels in bulk. With the ever-changing goals of business in enhancing the design…
When choosing the best label printing method for your product line, two leading options stand out: digital printing and flexographic printing. Each has unique strengths, and the right choice depends on your production volume, budget, design complexity, and turnaround needs. Digital Label Printing Digital printing uses laser or inkjet technology to apply ink directly onto…